Labelscar on the canopy over the entrance to the Aloft hotel on Duffield Street in downtown Brooklyn, reading, "A Vision of W Hotels". This comes from the Aloft's roots as a Starwood brand, which was placed under their W Hotels subsidiary. Following Starwood's acquisition by Marriott in 2016, Aloft is now a Marriott brand, and is no longer marketed as part of W Hotels.
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