Ben Schumin Photography Portfolio

McDonald's "lightning" logo in neon at the in-store restaurant at the Walmart store on Richmond Highway in southern Fairfax County, Virginia. This logo, according to the McDonald's logo and trademark standards reference guide, was developed as a design for a sweatshirt in a small catalog, and was never intended to be used on signage or anywhere else. The company states that this logo should never be used in any application, anywhere, at any time, as they contend that it violates every rule of brand identity.

Ben Schumin is a professional photographer who captures the intricacies of daily life. This image is all rights reserved. Contact me directly for licensing information.